Sepracor slashes Lunesta ad budget

Victor
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Is this the commercial?  BD

Spotted a moth lately? Fewer and fewer people have, and for good reason. Sepracor has started to cut back its consumer ads, making that familiar Lunesta moth something of an endangered critter. At least in comparison with previous years, when the sleep-aid mascot fluttered about on TV screens everywhere.

Sepracor slashes Lunesta ad budget - FiercePharma

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